WENDELL MOON

MARKETING & BRAND IDENTITY

Wendell Moon is a nationally recognized storyteller, brand architect, and hospitality innovator with over two decades of experience building people, platforms, and powerful narratives. As the founder of Rattle The Lamp, LLC, Wendell leads a multidisciplinary team that has helped over 100 brands across the globe create unforgettable experiences and lasting market presence.

In recent years, Wendell has carved out a niche within the hospitality and food & beverage space, helping restaurants, bars, and beverage brands tap into what he calls their “Crème de la Magic”—the distinct flavor and emotional truth at the heart of every business. Using a signature extraction process that blends deep listening with cultural intuition, he identifies that essential core and transforms it into a brand identity with voice, vision, and undeniable vibe.

Wendell has partnered with master distillers, bar managers, and culinary creatives to develop and launch full-scale beverage portfolios—including vodka, gin, whiskey, rum, and ready-to-drink cocktails (RTDs)—each rooted in bold storytelling and unforgettable branding. He also co-developed “Every Last Sip,” a streaming platform where Esquire’s polish meets Barstool’s swagger, delivering content at the intersection of culture, conversation, and cocktails.

With a background in documentary and commercial filmmaking, and a legacy of launching 100+ filmmakers from 7 countries through his immersive training program, Wendell knows how to translate vision into cultural relevance. His consulting work spans startups, nonprofits, and global enterprises in over 30 industries and 20 countries.

Whether he's crafting a spirits brand, reimagining a hospitality concept, or helping a chef turn their philosophy into a scalable brand, Wendell is focused on building iconic ecosystems that drive emotional connection and business impact.

Based in Nashville, TN, Wendell lives with his brilliant wife and their three wildly energetic sons—balancing creativity and family chaos with a grin and a pour.