CRAIG COOK

Originally from Independence, MO, Craig found his home in Nashville as a college student and never looked back. From the beginning, hospitality and service has been at the heart of everything he has done. Whether it was outfitting guests at the iconic Castner Knott or guiding small businesses and nonprofits through their financial challenges, Craig has always thrived in roles that center around people, precision, and performance. 

Over the years, Craig has built a career rooted in strategic financial leadership, with a particular focus on the hospitality and food & beverage industries. He specializes in helping independent restaurant owners and hospitality groups bring structure to their back-of-house operations—establishing clear accounting procedures, improving cash flow visibility, and offering actionable financial insights that drive smarter decisions.

With firsthand experience in high-pressure corporate environments and entrepreneurial settings alike, Craig understands the demands hospitality professionals face. Craig's approach combines financial discipline with a deep respect for the human element of this industry: the relationships, the stories, and the guest experience. He thrives on connecting business owners to the right resources, systems, and people to help them succeed.

At his core, Craig is a servant leader. Business development isn’t just a function—it’s a way he continues to serve by building bridges across the industry. Whether you're scaling a concept, tightening up operations, or simply feeling stuck in the numbers, his question is always the same: What can I do to help?